{"id":3050,"date":"2026-08-11T12:33:56","date_gmt":"2026-08-11T18:33:56","guid":{"rendered":"https:\/\/acertiqa.com\/blog\/?page_id=3050"},"modified":"2026-11-03T14:04:14","modified_gmt":"2026-11-03T20:04:14","slug":"las-mejores-estrategias-nunca-empiezan-hablando-de-marketing","status":"publish","type":"page","link":"https:\/\/acertiqa.com\/blog\/las-mejores-estrategias-nunca-empiezan-hablando-de-marketing\/","title":{"rendered":"Las mejores estrategias nunca empiezan hablando de marketing."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3050\" class=\"elementor elementor-3050\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4dbf04f2 e-flex e-con-boxed e-con e-parent\" data-id=\"4dbf04f2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27c734f5 elementor-widget__width-initial elementor-widget elementor-widget-site-logo\" data-id=\"27c734f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;width&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;space&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;width_tablet&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;width_mobile&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;space_tablet&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;space_mobile&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;image_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;image_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;caption_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;caption_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;caption_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;caption_space&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;caption_space_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;caption_space_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"site-logo.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"hfe-site-logo\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a data-elementor-open-lightbox=\"\"  class='elementor-clickable' href=\"https:\/\/acertiqa.com\/blog\">\n\t\t\t\t\t\t\t<div class=\"hfe-site-logo-set\">           \n\t\t\t\t<div class=\"hfe-site-logo-container\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hfe-site-logo-img elementor-animation-\"  src=\"https:\/\/acertiqa.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/cropped-Frame-7-2-rrt49pp3b2sx9xdwfpl3t229pxl42mu54iu4cxddby.png\" alt=\"default-logo\"\/>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>  \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4783b360 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"4783b360\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60da52e7\" data-id=\"60da52e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59da23f8 elementor-widget-mobile__width-inherit elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"59da23f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/acertiqa.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/ChatGPT-Image-11-de-ago.-de-2026-19_56_50-rrrqmk6gy8hqrfyw8gn64qnev6rwulxcrjqdvtmr14.png\" title=\"ChatGPT Image 11 de ago. de 2026, 19_56_50\" alt=\"ChatGPT Image 11 de ago. de 2026, 19_56_50\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-085ae70 e-flex e-con-boxed e-con e-parent\" data-id=\"085ae70\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-359de85 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"359de85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Las mejores estrategias nunca empiezan hablando de marketing.<span style=\"font-size: 2.8rem;font-style: inherit\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e21ce35 e-flex e-con-boxed e-con e-parent\" data-id=\"e21ce35\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b766462 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"b766462\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Empiezan hablando de negocio (que conecta con marketing).<span style=\"font-size: 2.8rem;font-style: inherit\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e5c139 e-flex e-con-boxed e-con e-parent\" data-id=\"6e5c139\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5de018 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a5de018\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9593b6 e-flex e-con-boxed e-con e-parent\" data-id=\"c9593b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac9bd32 elementor-widget elementor-widget-text-editor\" data-id=\"ac9bd32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Strategy | August 2026 | 3 minutos de lectura<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a08e1d0 e-flex e-con-boxed e-con e-parent\" data-id=\"a08e1d0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed09791 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ed09791\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b530c3a elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b530c3a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c02d66\" data-id=\"9c02d66\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89c77a5 elementor-widget elementor-widget-text-editor\" data-id=\"89c77a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En NODE by Acertiqa hay una convicci\u00f3n que ha ido tomando forma despu\u00e9s de trabajar junto a empresas de diferentes industrias, tama\u00f1os y momentos de crecimiento.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85ea790 elementor-widget elementor-widget-text-editor\" data-id=\"85ea790\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-size: 16px; font-style: normal;\">Antes de pensar en campa\u00f1as, contenidos o medios, siempre existe una conversaci\u00f3n mucho m\u00e1s importante.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-219d51a elementor-widget elementor-widget-text-editor\" data-id=\"219d51a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>La de entender el negocio.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b6bx2ai elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b6bx2ai\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f49a1ee\" data-id=\"f49a1ee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cb4d1b7 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb4d1b7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-bd52da7\" data-id=\"bd52da7\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7047d01 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"7047d01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><div style=\"font-size:12px;font-weight:600;letter-spacing:0.08em;text-transform:uppercase;color:var(--ink-500);margin-bottom:20px\">Las preguntas que abren la conversaci\u00f3N<span style=\"font-size: 17px;font-weight: 500;font-style: inherit\"><\/span><\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-254d57c elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"254d57c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\u00bfQu\u00e9 presi\u00f3n tiene el CEO este trimestre?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\u00bfQu\u00e9 le preocupa realmente al director comercial?\u200b<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\u00bfQu\u00e9 espera el consejo de administraci\u00f3n?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\u00bfQu\u00e9 est\u00e1 frustrando al equipo de ventas?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be13cq5 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"be13cq5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4cdcbab\" data-id=\"4cdcbab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a3c0ef elementor-widget elementor-widget-text-editor\" data-id=\"9a3c0ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cuando una estrategia comienza respondiendo esas preguntas, deja de ser un entregable para convertirse en una herramienta de decisi\u00f3n. Y eso cambia absolutamente todo.<\/p><p>Con el tiempo descubrimos que, en la mayor\u00eda de los casos, el problema no es que las empresas necesiten hacer m\u00e1s marketing. El problema es otro: <b>las piezas existen, pero no est\u00e1n conectadas.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1fzmfd5 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1fzmfd5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a9467ee\" data-id=\"a9467ee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf46eac elementor-widget elementor-widget-icon-box\" data-id=\"bf46eac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"#\" >\n\t\t\t\t\t\t\tMARKETING\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tTrabaja por un lado.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7579ad2 elementor-widget elementor-widget-icon-box\" data-id=\"7579ad2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"#\" >\n\t\t\t\t\t\t\tPRODUCTO\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tTiene sus prioridades.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-773f1bc\" data-id=\"773f1bc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2732016 elementor-widget elementor-widget-icon-box\" data-id=\"2732016\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"#\" >\n\t\t\t\t\t\t\tVENTAS\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tPor otro.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6619d64 elementor-widget elementor-widget-icon-box\" data-id=\"6619d64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"#\" >\n\t\t\t\t\t\t\tTECNOLOG\u00cdA\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tLas suyas.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d4c1beb\" data-id=\"d4c1beb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ffa0c01 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ffa0c01\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d54fed6\" data-id=\"d54fed6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e32df17 elementor-widget elementor-widget-text-editor\" data-id=\"e32df17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Y direcci\u00f3n intenta traducir todas esas conversaciones en decisiones de negocio.<\/p><p><span style=\"font-style: inherit;\">No es casualidad que <a href=\"https:\/\/www.deloitte.com\/br\/pt.html\">Deloitte<\/a> encontrara que solo tres de cada diez l\u00edderes de Marketing y Finanzas consideran que realmente trabajan alineados hacia los mismos objetivos. Si quienes definen la inversi\u00f3n no comparten el mismo lenguaje, es muy dif\u00edcil que el resto de la organizaci\u00f3n avance hacia una misma direcci\u00f3n.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73a3eeb elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"73a3eeb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a72b330\" data-id=\"a72b330\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9867865 elementor-widget elementor-widget-heading\" data-id=\"9867865\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><font face=\"Inter, sans-serif\"><span style=\"font-size: 30px\">Conectar el engranaje<\/span><\/font><span style=\"font-size: 2.8rem;font-style: inherit\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fabd48 elementor-widget elementor-widget-text-editor\" data-id=\"0fabd48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Por eso, en NODE by Acertiqa hablamos de conectar el engranaje. No porque las \u00e1reas est\u00e9n haciendo mal su trabajo. Al contrario: cada una suele tener excelentes profesionales, procesos y objetivos claros. El desaf\u00edo aparece cuando cada engrane gira con una velocidad distinta.<\/p><p><span style=\"font-style: inherit;\">Y cualquier ingeniero sabe que un mecanismo no funciona porque una pieza sea extraordinaria. Funciona porque todas trabajan sincronizadas. Eso mismo sucede dentro de una organizaci\u00f3n.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-16f79f0 e-flex e-con-boxed e-con e-parent\" data-id=\"16f79f0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cf50c47 e-con-full e-flex e-con e-child\" data-id=\"cf50c47\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ee2e21 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"7ee2e21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">01<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3971106 e-con-full e-flex e-con e-child\" data-id=\"3971106\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65b9d26 elementor-widget elementor-widget-text-editor\" data-id=\"65b9d26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Marketing<\/strong> no puede construir valor sin entender los objetivos comerciales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a42272 e-flex e-con-boxed e-con e-parent\" data-id=\"4a42272\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e1d7a1a e-con-full e-flex e-con e-child\" data-id=\"e1d7a1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0642947 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"0642947\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">02<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-562ba4d e-con-full e-flex e-con e-child\" data-id=\"562ba4d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87f93f2 elementor-widget elementor-widget-text-editor\" data-id=\"87f93f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Ventas<\/strong> no puede acelerar el crecimiento si desconoce el valor estrat\u00e9gico de la marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-85470a8 e-flex e-con-boxed e-con e-parent\" data-id=\"85470a8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0808a25 e-con-full e-flex e-con e-child\" data-id=\"0808a25\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43cb2dc elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"43cb2dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">03<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27c787e e-con-full e-flex e-con e-child\" data-id=\"27c787e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc3a52e elementor-widget elementor-widget-text-editor\" data-id=\"cc3a52e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Tecnolog\u00eda<\/strong> no puede automatizar un proceso que nunca fue dise\u00f1ado para generar negocio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65dc389 e-flex e-con-boxed e-con e-parent\" data-id=\"65dc389\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-90aee41 e-con-full e-flex e-con e-child\" data-id=\"90aee41\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04f7694 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"04f7694\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">04<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6171890 e-con-full e-flex e-con e-child\" data-id=\"6171890\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f648305 elementor-widget elementor-widget-text-editor\" data-id=\"f648305\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Direcci\u00f3n<\/strong> necesita una visi\u00f3n integrada para decidir con claridad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d7c21b elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d7c21b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f3831f9\" data-id=\"f3831f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a6ada4 elementor-widget elementor-widget-heading\" data-id=\"8a6ada4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><font face=\"Inter, sans-serif\"><span style=\"font-size: 30px\">El instructivo y las piezas correctas<\/span><\/font><span style=\"font-size: 2.8rem;font-style: inherit\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b23e0a elementor-widget elementor-widget-text-editor\" data-id=\"9b23e0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hay una analog\u00eda que utilizamos mucho en NODE by Acertiqa. Todos hemos armado un mueble siguiendo un instructivo. Las piezas son las correctas. Los tornillos tambi\u00e9n. Las herramientas est\u00e1n sobre la mesa.<\/p><p>Sin embargo, basta con interpretar mal un solo paso para que, al final, el mueble nunca termine de ensamblarse. No era un problema de materiales. Era un problema de entender c\u00f3mo cada pieza depend\u00eda de la otra. Con las organizaciones sucede exactamente lo mismo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d469e92 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d469e92\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d54f032\" data-id=\"d54f032\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0dfeb0b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0dfeb0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No suele faltar talento. No suele faltar inversi\u00f3n. Lo que falta es un sistema que permita que todas las piezas trabajen bajo el mismo prop\u00f3sito.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3932801 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3932801\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f9e984c\" data-id=\"f9e984c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6300af elementor-widget elementor-widget-heading\" data-id=\"a6300af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><font face=\"Inter, sans-serif\"><span style=\"font-size: 30px\">Un sistema, no cinco \u00e1reas<\/span><\/font><span style=\"font-size: 2.8rem;font-style: inherit\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93a415e elementor-widget elementor-widget-text-editor\" data-id=\"93a415e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Por eso nuestra metodolog\u00eda no empieza preguntando qu\u00e9 campa\u00f1a hace falta. Empieza preguntando qu\u00e9 necesita el negocio para crecer.<\/p><p>A partir de ah\u00ed conectamos inteligencia de mercado, estrategia, marketing, tecnolog\u00eda y ventas para que cada decisi\u00f3n tenga una consecuencia medible sobre el negocio. No entendemos estas disciplinas como \u00e1reas independientes. Las entendemos como un mismo sistema.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-e252730 e-flex e-con-boxed e-con e-parent\" data-id=\"e252730\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e64e081 elementor-widget elementor-widget-html\" data-id=\"e64e081\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- Crosswinds \u00b7 NODE by Acertiqa \u2014 cadena \"un mismo sistema\" -->\n<!-- Pegar dentro de un bloque HTML. Estilos inline: no depende de hojas de estilo externas. -->\n<div style=\"display:flex;flex-wrap:wrap;align-items:center;gap:10px;margin:0 0 32px;font-family:Inter,-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif\">\n  <span style=\"display:inline-flex;align-items:center;height:36px;padding:0 16px;border-radius:999px;border:1px solid #CFD6E0;font-size:14px;font-weight:500;line-height:1;color:#0E1A2C;white-space:nowrap\">Inteligencia de mercado<\/span>\n  <span style=\"color:#3E8CFF;font-size:15px;line-height:1\">&#8594;<\/span>\n  <span style=\"display:inline-flex;align-items:center;height:36px;padding:0 16px;border-radius:999px;border:1px solid #CFD6E0;font-size:14px;font-weight:500;line-height:1;color:#0E1A2C;white-space:nowrap\">Estrategia<\/span>\n  <span style=\"color:#3E8CFF;font-size:15px;line-height:1\">&#8594;<\/span>\n  <span style=\"display:inline-flex;align-items:center;height:36px;padding:0 16px;border-radius:999px;border:1px solid #CFD6E0;font-size:14px;font-weight:500;line-height:1;color:#0E1A2C;white-space:nowrap\">Marketing<\/span>\n  <span style=\"color:#3E8CFF;font-size:15px;line-height:1\">&#8594;<\/span>\n  <span style=\"display:inline-flex;align-items:center;height:36px;padding:0 16px;border-radius:999px;border:1px solid #CFD6E0;font-size:14px;font-weight:500;line-height:1;color:#0E1A2C;white-space:nowrap\">Tecnolog\u00eda<\/span>\n  <span style=\"color:#3E8CFF;font-size:15px;line-height:1\">&#8594;<\/span>\n  <span style=\"display:inline-flex;align-items:center;height:36px;padding:0 16px;border-radius:999px;border:1px solid #CFD6E0;font-size:14px;font-weight:500;line-height:1;color:#0E1A2C;white-space:nowrap\">Ventas<\/span>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9209362 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9209362\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-faeaba7\" data-id=\"faeaba7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68b965a elementor-widget elementor-widget-text-editor\" data-id=\"68b965a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un sistema donde cada decisi\u00f3n fortalece a la siguiente. Y donde el \u00e9xito no depende de una acci\u00f3n aislada, sino de la capacidad de conectar todo el engranaje.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-19d6cd3 e-con-full e-flex e-con e-parent\" data-id=\"19d6cd3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8116946 elementor-widget elementor-widget-html\" data-id=\"8116946\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- Crosswinds \u00b7 NODE by Acertiqa \u2014 franja de datos \"La desconexi\u00f3n, en tres se\u00f1ales\" -->\n<!-- Pegar dentro de un bloque HTML. Estilos inline + una regla responsive m\u00ednima. -->\n<section class=\"acq-signals\" style=\"background:linear-gradient(180deg,#0E1A2C 0%,#08111E 100%);color:#FFFFFF;font-family:Inter,-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif\">\n  <div style=\"max-width:1280px;margin:0 auto;padding:80px 40px\">\n    <div style=\"font-size:12px;font-weight:600;letter-spacing:0.08em;text-transform:uppercase;color:#3E8CFF;margin-bottom:14px\">Los datos que lo confirman<\/div>\n    <h2 style=\"margin:0 0 56px;font-size:36px;font-weight:600;line-height:1.15;letter-spacing:-0.018em;color:#FFFFFF;max-width:22ch\">La desconexi\u00f3n, en tres se\u00f1ales<\/h2>\n    <div class=\"acq-signals-grid\" style=\"display:grid;grid-template-columns:repeat(3,1fr);gap:0\">\n      <div style=\"padding:0 32px 0 0\">\n        <div style=\"font-size:56px;font-weight:700;letter-spacing:-0.03em;line-height:1;color:#FFFFFF\">3 de 10<\/div>\n        <div style=\"margin-top:16px;font-size:16px;line-height:1.55;color:rgba(255,255,255,0.72);max-width:30ch\">L\u00edderes de Marketing y Finanzas que se consideran realmente alineados hacia los mismos objetivos.<\/div>\n        <div style=\"margin-top:14px;font-size:12px;font-weight:600;letter-spacing:0.08em;text-transform:uppercase;color:#8E9BB0\">Deloitte, 2023<\/div>\n      <\/div>\n      <div class=\"acq-signal-col\" style=\"padding:0 32px;border-left:1px solid rgba(255,255,255,0.12)\">\n        <div style=\"font-size:56px;font-weight:700;letter-spacing:-0.03em;line-height:1;color:#FFFFFF\">+20%<\/div>\n        <div style=\"margin-top:16px;font-size:16px;line-height:1.55;color:rgba(255,255,255,0.72);max-width:30ch\">Crecimiento anual adicional en organizaciones con fuerte alineaci\u00f3n entre marketing y ventas.<\/div>\n        <div style=\"margin-top:14px;font-size:12px;font-weight:600;letter-spacing:0.08em;text-transform:uppercase;color:#8E9BB0\">McKinsey, 2023<\/div>\n      <\/div>\n      <div class=\"acq-signal-col\" style=\"padding:0 0 0 32px;border-left:1px solid rgba(255,255,255,0.12)\">\n        <div style=\"font-size:56px;font-weight:700;letter-spacing:-0.03em;line-height:1;color:#3E8CFF\">Ejecuci\u00f3n<\/div>\n        <div style=\"margin-top:16px;font-size:16px;line-height:1.55;color:rgba(255,255,255,0.72);max-width:30ch\">Donde fracasa la mayor\u00eda de las estrategias. No en el dise\u00f1o.<\/div>\n        <div style=\"margin-top:14px;font-size:12px;font-weight:600;letter-spacing:0.08em;text-transform:uppercase;color:#8E9BB0\">Harvard Business Review, 2015<\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n<style>\n@media (max-width: 900px) {\n  .acq-signals > div { padding: 56px 24px !important; }\n  .acq-signals h2 { font-size: 28px !important; margin-bottom: 36px !important; }\n  .acq-signals-grid { grid-template-columns: 1fr !important; gap: 32px !important; }\n  .acq-signals-grid > div { padding: 0 !important; }\n  .acq-signal-col { border-left: 0 !important; border-top: 1px solid rgba(255,255,255,0.12) !important; padding-top: 32px !important; }\n}\n<\/style>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-643ff00 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"643ff00\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10e5b8a\" data-id=\"10e5b8a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af1427d elementor-widget elementor-widget-text-editor\" data-id=\"af1427d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No es casualidad que <a href=\"https:\/\/www.mckinsey.com\">McKinsey<\/a> estime que las organizaciones con una fuerte alineaci\u00f3n entre marketing y ventas puedan alcanzar hasta un 20% m\u00e1s de crecimiento anual. Ni que <a href=\"https:\/\/hbr.org\/2015\/03\/why-strategy-execution-unravels-and-what-to-do-about-it\">Harvard Business Review<\/a> lleve a\u00f1os se\u00f1alando que la mayor\u00eda de las estrategias fracasan durante la ejecuci\u00f3n, no durante su dise\u00f1o.<\/p><p>La diferencia rara vez est\u00e1 en tener una mejor idea. Est\u00e1 en construir un sistema que permita que esa idea sea entendida, compartida y ejecutada por toda la organizaci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ffc434 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ffc434\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b016c0\" data-id=\"1b016c0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34b913b elementor-widget elementor-widget-heading\" data-id=\"34b913b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><font face=\"Inter, sans-serif\"><span style=\"font-size: 30px\">Una estrategia no conecta cuando todos piensan igual.<\/span><\/font><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-199c237 elementor-widget elementor-widget-text-editor\" data-id=\"199c237\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En NODE by Acertiqa creemos que una estrategia no conecta cuando todos piensan igual.\u00a0<span style=\"font-style: inherit;\">Conecta cuando todos entienden cu\u00e1l es su papel dentro del crecimiento del negocio. Porque las empresas no crecen cuando marketing hace m\u00e1s marketing o cuando ventas vende m\u00e1s. Crecen cuando todas las \u00e1reas empiezan a operar como un solo sistema.<\/span><\/p><p>Ah\u00ed es donde conectamos el engranaje. Y cuando el engranaje funciona, el crecimiento deja de depender de esfuerzos individuales y comienza a convertirse en una consecuencia del sistema.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-b241155 e-flex e-con-boxed e-con e-parent\" data-id=\"b241155\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ac3cc1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8ac3cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a96e169 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a96e169\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10055b9\" data-id=\"10055b9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d88d1f5 elementor-widget elementor-widget-text-editor\" data-id=\"d88d1f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-dc-tpl=\"140\" data-om-id=\"3ea64342:143\"><div data-dc-tpl=\"141\" data-om-id=\"3ea64342:144\"><div data-dc-tpl=\"149\" data-om-id=\"3ea64342:152\"><div data-dc-tpl=\"151\" data-om-id=\"3ea64342:154\"><div data-dc-tpl=\"152\" data-om-id=\"3ea64342:155\">REFERENCIAS<br \/><br \/><\/div><div data-dc-tpl=\"152\" data-om-id=\"3ea64342:155\">Deloitte. (2023).\u00a0<em data-dc-tpl=\"153\" data-om-id=\"3ea64342:156\">The CMO Survey: Marketing&#8217;s role in driving business growth.<\/em>\u00a0Deloitte Insights.\u00a0<a href=\"https:\/\/www2.deloitte.com\/\" target=\"_blank\" rel=\"noopener\" data-dc-tpl=\"154\" data-om-id=\"3ea64342:157\">www2.deloitte.com<\/a><\/div><div data-dc-tpl=\"155\" data-om-id=\"3ea64342:158\">Harvard Business Review. (2015).\u00a0<em data-dc-tpl=\"156\" data-om-id=\"3ea64342:159\">Why strategy execution unravels \u2014 and what to do about it.<\/em>\u00a0<a href=\"https:\/\/hbr.org\/2015\/03\/why-strategy-execution-unravels-and-what-to-do-about-it\" target=\"_blank\" rel=\"noopener\" data-dc-tpl=\"157\" data-om-id=\"3ea64342:160\">hbr.org<\/a><\/div><div data-dc-tpl=\"158\" data-om-id=\"3ea64342:161\">McKinsey &amp; Company. (2023).\u00a0<em data-dc-tpl=\"159\" data-om-id=\"3ea64342:162\">The new B2B growth equation.<\/em>\u00a0<a href=\"https:\/\/www.mckinsey.com\/\" target=\"_blank\" rel=\"noopener\" data-dc-tpl=\"160\" data-om-id=\"3ea64342:163\">mckinsey.com<\/a><\/div><\/div><\/div><\/div><\/div><div data-dc-tpl=\"162\" data-om-id=\"3ea64342:165\"><div data-dc-tpl=\"163\" data-om-id=\"3ea64342:166\">\u00a0<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48888ab0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48888ab0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19368c1f\" data-id=\"19368c1f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6a64707c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a64707c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4061ab15\" data-id=\"4061ab15\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c66e8a elementor-widget elementor-widget-heading\" data-id=\"8c66e8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"elementor-heading-title elementor-size-default elementor-inline-editing pen\" data-elementor-setting-key=\"title\" data-pen-placeholder=\"Digite aqui...\" style=\"border: 0px;font-size: 2.8rem;vertical-align: baseline;clear: both;line-height: 1.3em\"><span class=\"elementor-heading-title elementor-size-default elementor-inline-editing pen\" data-elementor-setting-key=\"title\" data-pen-placeholder=\"Digite aqui...\" style=\"line-height: 1.3em;border: 0px;font-size: 2.133333rem;vertical-align: baseline;clear: both\">Meet the Author<\/span><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-18730807 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18730807\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7f3a14e0\" data-id=\"7f3a14e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-38b5afa0\" data-id=\"38b5afa0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31afc954 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"31afc954\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/acertiqa.com\/blog\/wp-content\/uploads\/2026\/08\/Ellipse-7-3-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-3068\" alt=\"\" srcset=\"https:\/\/acertiqa.com\/blog\/wp-content\/uploads\/2026\/08\/Ellipse-7-3-150x150.png 150w, https:\/\/acertiqa.com\/blog\/wp-content\/uploads\/2026\/08\/Ellipse-7-3-300x300.png 300w, https:\/\/acertiqa.com\/blog\/wp-content\/uploads\/2026\/08\/elementor\/thumbs\/Ellipse-7-3-rrrak8ybzc2nvals1vfpxefo194fy5aiy3wlvh5toy.png 85w, https:\/\/acertiqa.com\/blog\/wp-content\/uploads\/2026\/08\/Ellipse-7-3.png 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/figure><div class=\"elementor-image-box-content\"><h5 class=\"elementor-image-box-title\">Paula Barousse<span style=\"font-size: 1.066667rem;font-style: inherit\"><\/span><\/h5><p class=\"elementor-image-box-description\">Business Director &amp; Head of NODE by acertiqa<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c4abe6d elementor-widget elementor-widget-text-editor\" data-id=\"6c4abe6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Soy estratega de marketing y negocio con m\u00e1s de 16 a\u00f1os de experiencia ayudando a empresas de tecnolog\u00eda a crecer a trav\u00e9s de estrategias de marca, go-to-market y generaci\u00f3n de demanda. A lo largo de mi carrera he trabajado con compa\u00f1\u00edas locales y globales, desarrollando iniciativas para mercados de Europa, Latinoam\u00e9rica y Estados Unidos.<\/p><p>Me apasiona conectar la tecnolog\u00eda con las necesidades del negocio y las personas, transformando soluciones complejas en propuestas de valor claras y relevantes. Mi experiencia combina branding, ABM, demand generation, contenido, performance y liderazgo de equipos multidisciplinarios, siempre con un enfoque en generar crecimiento sostenible y resultados medibles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e2271bf elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"2e2271bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-a3c239a\" href=\"https:\/\/www.linkedin.com\/in\/paula-barousse\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-165c926c\" data-id=\"165c926c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-220c57f2 e-flex e-con-boxed e-con e-parent\" data-id=\"220c57f2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4a6d381e e-con-full e-flex e-con e-child\" data-id=\"4a6d381e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44e5c5d2 elementor-widget elementor-widget-image\" data-id=\"44e5c5d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/acertiqa.com\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"300\" src=\"https:\/\/acertiqa.com\/blog\/wp-content\/uploads\/2026\/02\/Frame-3-3-1024x300.png\" class=\"attachment-large size-large wp-image-2015\" alt=\"\" srcset=\"https:\/\/acertiqa.com\/blog\/wp-content\/uploads\/2026\/02\/Frame-3-3-1024x300.png 1024w, https:\/\/acertiqa.com\/blog\/wp-content\/uploads\/2026\/02\/Frame-3-3-300x88.png 300w, https:\/\/acertiqa.com\/blog\/wp-content\/uploads\/2026\/02\/Frame-3-3-768x225.png 768w, https:\/\/acertiqa.com\/blog\/wp-content\/uploads\/2026\/02\/elementor\/thumbs\/Frame-3-3-rimlay43gtm8jjis44zu3fqndvsxtrhzswi05jrnqq.png 237w, https:\/\/acertiqa.com\/blog\/wp-content\/uploads\/2026\/02\/Frame-3-3.png 1201w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-312d9798 e-con-full e-flex e-con e-child\" data-id=\"312d9798\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-391b799f e-flex e-con-boxed e-con e-child\" data-id=\"391b799f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12ce8476 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"12ce8476\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">GET IN TOUCH<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e338d78 e-con-full e-flex e-con e-child\" data-id=\"5e338d78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a553de0 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"7a553de0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>talkto@acertiqa.com<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-259d921d elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"259d921d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-5a80111\" href=\"https:\/\/www.linkedin.com\/company\/acertiqa\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-repeater-item-48c8ba8\" href=\"https:\/\/www.youtube.com\/@AcertiqaMexico\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-youtube\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3cd10a01 e-flex e-con-boxed e-con e-parent\" data-id=\"3cd10a01\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47899743 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"47899743\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40822087 elementor-widget elementor-widget-text-editor\" data-id=\"40822087\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a9 2025 Acertiqa. All rights reserved.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Las mejores estrategias nunca empiezan hablando de marketing. Empiezan hablando de negocio (que conecta con marketing). Strategy | August 2026 | 3 minutos de lectura En NODE by Acertiqa hay una convicci\u00f3n que ha ido tomando forma despu\u00e9s de trabajar junto a empresas de diferentes industrias, tama\u00f1os y momentos de crecimiento. Antes de pensar en [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"disabled","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"disabled","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-3050","page","type-page","status-publish","hentry"],"aioseo_notices":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"Daniela Santos","author_link":"https:\/\/acertiqa.com\/blog\/author\/dsantos\/"},"uagb_comment_info":0,"uagb_excerpt":"Las mejores estrategias nunca empiezan hablando de marketing. Empiezan hablando de negocio (que conecta con marketing). Strategy | August 2026 | 3 minutos de lectura En NODE by Acertiqa hay una convicci\u00f3n que ha ido tomando forma despu\u00e9s de trabajar junto a empresas de diferentes industrias, tama\u00f1os y momentos de crecimiento. Antes de pensar en&hellip;","_links":{"self":[{"href":"https:\/\/acertiqa.com\/blog\/wp-json\/wp\/v2\/pages\/3050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/acertiqa.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/acertiqa.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/acertiqa.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/acertiqa.com\/blog\/wp-json\/wp\/v2\/comments?post=3050"}],"version-history":[{"count":25,"href":"https:\/\/acertiqa.com\/blog\/wp-json\/wp\/v2\/pages\/3050\/revisions"}],"predecessor-version":[{"id":3355,"href":"https:\/\/acertiqa.com\/blog\/wp-json\/wp\/v2\/pages\/3050\/revisions\/3355"}],"wp:attachment":[{"href":"https:\/\/acertiqa.com\/blog\/wp-json\/wp\/v2\/media?parent=3050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}